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• Article

  Media Round-Up: Apprenticeship Week, AI skills gap, Call for Government engagement

  CIM has continued to play a leading role in shaping the future of the marketing profession, both in the UK and globally, through media relations and other projects.
• Article

  Release: 2026 shortlist revealed for CIM’s ‘The Pitch’ competition

  CIM has unveiled the finalists for The Pitch 2026, CIM’s global student competition, with 13 undergraduate and 13 postgraduate teams earning a coveted place in this year’s live finals.
• Article

  From data to creativity: The skills every marketer will need in 2026

• Article

  Webinar recap: Your career journey - How to get started, get seen and get ahead

• Article

  Winners of CIM’s global student competition ‘The Pitch’ announced

  In its fifteenth year, The Pitch saw 13 undergraduate and 13 postgraduate teams from leading UK and international universities compete to be crowned 'Marketers of the Future', as they were tasked with responding to a real-life marketing brief.
• Article

  What does a social media marketer do?

  If you enjoy variety, creativity, and starting conversations, then social media marketing might be the right type of role for you.
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  Navigating AI discovery and Answer Engine Marketing in 2026

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  Future-proofing your team

• Article

  Why storytelling matters more than ever in the age of AI

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  How cities build soft power without advertising

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  How AI is impacting Search Engine Optimisation strategies

• Article

  Media Round-Up: The Pitch 2026, Influencer marketing, B2B marketing capability

  CIM continues to represent the marketing profession in the press and in government. This month, we have provided insight and opinion on AI, trust and B2B marketing capability for The Guardian.
• Article

  April Fools' Day guide for marketers

• Article

  Back to Basics: How to set SMART objectives

  Tasked with setting and achieving objectives that deliver results? Here’s everything you need to know.
• Article

  What the Spring Statement means for marketers

  The UK’s Spring Budget brings significant economic shifts that could have major implications for businesses, consumers, and marketers alike.
• Article

  How can an unconventional brand collaboration bring business success?

  Brand collaborations have been around the block more than once. But the key to creating a successful brand collaboration might be in finding a partner that can help revolutionise a brand's image, and positively change customer expectations. In this article Laura Bracher explores how successful brand collaborations can be forged. 
• Article

  How to get better outputs from generative AI

  CIM’s Laura Bracher interviews AI expert Dave Birss and Saurabh Wani, content and growth marketer at AI generation platform Writesonic, about how you can maximise the use of your AI tools. In this article, we outline different ways to approach and pinpoint your prompts for stronger outputs. 
• Article

  Release: Top students graduate with CIM qualification at ceremony in Colombo, Sri Lanka

  Over 500 graduates and 21 MCIM, FCIM and Chartered Marketers graduated at the Chartered Institute of Marketing (CIM) Graduation Ceremony and Membership Investiture 2023