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• Article

  The Chartered Institute of Marketing and the Macau Marketing Institute Renew Partnership

• Article

  Media Round-Up: Global Growth, US tariffs, IPA Bellwether Report

  See below for a summary of some of the media articles featuring CIM’s views over the past few weeks.
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  A day in the life of a marketing executive

  Marketing has a reputation for being fast-paced, creative and a little bit lively at times, and honestly… that isn’t wrong. It’s what we all know and love about the industry. But what does it actually look like day to day, and what do marketing executives really get up to behind the scenes?
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  Webinar recap: How to maximise your Meta strategy in 2025

  Sarah Kerrigan’s July webinar covered some major new enhancements to the Meta platform and was packed full of insightful tips emphasising the importance of AI and automation when seeking to maximise your meta strategy.
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  Is ROI the most effective metric?

  Return on investment (ROI) has long been marketing’s go-to measurement. It’s clear, financial, and easy to present. But for marketers looking to show the full value of their work, especially in brand-building, ROI doesn’t tell the whole story.
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  Designs on brand success

  In the latest issue of Catalyst’s Big Conversation, experts explored why design is a state of mind.
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  The Chartered Institute of Marketing and Zambia Institute of Marketing Announce Partnership

  The Chartered Institute of Marketing (CIM) and the Zambia Institute of Marketing (ZIM) have announced a strategic partnership aimed at benefiting marketers in the United Kingdom and Zambia, while advancing the marketing profession in both regions.
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  The new marketing director

  After years of managing campaigns and spinning all those plates, you’ve stepped into the big role you've always wanted: Marketing Director. But where do you start?
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  Marketing trends you need to know for 2025

  In marketing, success isn’t just about reaching customers — it’s about creating meaningful connections at the right moment and through the most effective channels.
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  Marketing with a purpose

  Marketing has always been about more than just selling. At its heart, it’s about connecting with real people and understanding what matters to them.
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  Understanding brand equity

  Brand equity is one of a company's most valuable assets. It's what makes us choose one brand over another (and even pay more) when the alternatives may look identical.
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  Webinar recap: How to prove your marketing works (and why it matters)

  August’s member exclusive webinar examined how to align marketing metrics with business objectives to prove the true value of marketing.
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  Media Round-Up: Skills England, CIM-ZIM announcement, The Pitch challenges, AI in marketing

  In recent weeks, we have continued to act as the voice of the profession and managed to receive media coverage on a range of topics, featuring in publications such as Learning News, FE News and the New Digital Age.
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  A certifiable certainty

  Read the cover story of the latest edition of Catalyst magazine, which explores brand increasingly looking to their own standards to keep themselves honest.
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  Business negotiation skills

  The truth is, negotiation isn't about the drama. In this article, Professor Fatima Annan-Diab and Simon Phillips share how marketers can be more confident (and successful) when it comes to negotiating.
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  QNB signs flagship deal with the Chartered Institute of Marketing to upskill staff

  The Chartered Institute of Marketing (CIM) and QNB have announced a partnership to deliver best in class marketing training to QNB’s Marketing and Communications team.
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  Beyond sustainability: What marketers need to know about Regenerative Marketing

  In this article, CIM member Rushana Khusainova discusses the new concept of regenerative marketing, which goes one step further than traditional sustainability.
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  Proving marketing’s value: answers to your top measurement questions

  Gavin Llewellyn answers the most popular questions from CIM members, focusing on making measurement accessible, actionable and aligned with what senior leaders want to see.