The CIM Social Media Programme

This course is for professionals who want to deepen their understanding of how social media drives engagement, reputation and performance. It is suited to those looking to refine how social channels, content and campaigns are planned, managed and measured to achieve stronger results.

• Develop a social media strategy that connects audience insight with brand objectives
• Use analytics and listening tools to interpret audience behaviour and engagement
• Create content plans aligned to each platform’s audience, format and algorithm
• Combine paid, organic and influencer activity to build reach and advocacy
• Manage communities to strengthen relationships, responsiveness and reputation
• Apply metrics and dashboards to assess engagement and content performance
• Optimise creative formats, posting schedules and targeting using real-time insight
• Evaluate emerging trends, regulation and ethics shaping social media marketing