In this practical one-day workshop, you will learn the principles of online and offline press relations, writing for the media, understanding a news story and the essential tips to launch an offline or online event.
The course is highly interactive, with ample of opportunities to produce work and discuss assignments. Practical exercise will help you write with greater confidence and build the skills to nurture media relationships and shape your essential ‘black-book’ of press contacts.
Any marketer or communications professional who wishes to understand up-to-the-minute, highly effective public relations.
- What drives journalists and reporters
- What journalists need from PR professionals
- Understand the power of storytelling
- Create your story across channels and through influencers
- Plan and pitch: develop a successful PR plan
- Evaluate your PR to prove its impact on your business
- Understand the Five Ps of PR
- Write compelling press releases and develop your story ‘hooks’
- Leverage social channels to build media relationships
- Reach the right people: report your story to the world
- Deliver online launches: how to plan webinars and PR websites
- Create a news hook, turning a weak story into a powerful narrative
- Deal with negative reviews and comments
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
I enjoyed the course and the subjects discussed and how easily I could relate them to my own work.
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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